Source: Techcrunch
1. Get your domain and e-mail working: “When you register your name, you should register the misspellings as a .com, you should register the primary and the .net or .org or it will be sold back to you for thousands of dollars later…”
Approximate cost: $160
2. Produce some mock-ups: “You want to show the key functionality that you’re trying to bring to the marketplace…You just need three sort of pivotal experience screens that will demonstrate your core idea or three…mock-ups of the physical product…you’re trying to capture how it will be done.”
Approximate cost: Free
3. Logo and materials: “Get a good looking logo so at least you look legitimate…” says Ressi who recommends 99designs
. After you pick the winning design, “you contact him [the designer] offline, you say I want you to do my business cards, I want you to do my Power Point backup and I want you to do my mock-ups. Now for not so much money you’re getting everything you need to appear somewhat legitimate to the world.”
Approximate cost: $750
4. Pitch deck: “You always want to have a pitch deck, even if it’s bad…you need something to start with to go on that refining path.”
Approximate cost: Free
5. Create a landing page: Ressi recommends Unbounce.com, which is a drag and drop landing page.
Approximate cost: $60/year after free trial
6. Create a company blog: “I recommend doing blog.yourcompany.com…it keeps it in a consistent place as your company scales…You want to be posting on your blog, at this phase, one or two times a week.”
Approximate cost: Free
7. Test marketing: “First thing I strongly recommend is immediately test marketing using Facebook and Google ads. Not so much for the value of driving people to your bullsh*t website, but to understand what messages resonate with your target audience and then so you can then refine your marketing messages.”
Approximate cost: $250
8. Survey customers: “So now you’ve got these leads coming in, survey them… you want to understand, the demographics, who are they. You want to clarify what the pain points, like why did they sign up, were they just stupid and duped into it or did they really feel that something was valuable and what was it that they find most valuable.”
Approximate cost: $200
9. Create a sticky note roadmap: Write all of your company’s features on separate sticky notes and then group them in logical buckets. “What I do, is I put on the left side I put the most important group and then at the top, the most important features. So on the top left is the most important thing I have to do…When you have that roadmap in front of you, you can sort of visualize the one thing that flows through everything and usually there’s an unknown around that.”
Approximate cost: $100
10. Ghetto launch. Test the unknown. “Whatever you can find that can test out your core stuff that’s free…Identify the metrics, collect the data and validate…”
Approximate cost: $250
Below are two more Founder Institute videos, the first one is on establishing your startup’s vision and the second explores the challenge of researching your idea. If you would like to officially enroll in the Ressi academy (aka his startup accelerator, Founder Institute) you can apply for one of eight locations online
.
B&H Photo Video University Hosting
Conference
Keeping up with Game Dynamics!!!
Appointment Dynamic
is a dynamic in which to succeed, one must return at a predefined time to take a predetermined action.
For example: Happy hour at a local bar or Farmville’s crops will wilt if not attended on time.
Influence and Status
is the dynamic of the ability of one player to modify the behavior of another’s actions through social pressure.
For example: A school’s report card has “A” vs “F” that is intended to cause competitive behaviors.
Progression Dynamic
is a dynamic in which success is granularly displayed and measured through the process of completing itemized tasks.
For example: In LinkedIn the “85% complete” progress bar in profiles causes the users to strive for that perfect 100% completed task.
Communal Discovery
is the dynamic wherein an entire community is rallied to work together to solve a challenge.
For example: Digg.com uses the community to bubble up the best stories.
With the absence of table-less designs, creating equally proportionate “boxes” in HTML...
Here’s a simple method to iterate over an object for its attribute names. To get 1st level...
Alex's company (Neysa)
Mark Suster (VC)
Daily-deals
Top fastest trending distributor.
Flash Sales or Private Sales - Competes with Gilt Groupe
Declared Arguments Usually, we provide an argument list when declaring a JavaScript function....
This is really inspiring.
Creating a successful multi-player, community-driven, game requires that at least four typical...
World Population
Interesting perspective on how to manage the ever-growing human population. I too remember when my teacher told me the world’s population had reached the 3 billion mark. I can only imagine the strain our world will face if those numbers are meant to double every couple years.
What stands out in Rosling’s presentation is that “child survival” is the key to throttling the population growth.
Ok!?!?
Responsive CSS
Real-Time Analytics
See an example on using media queries to style content for different screen sizes.
Oldy but goodie…
Just finished working on the new release of JSL (JavaScript Loader). Please take a look and send me...
Happy Mommy’s Day!!! Love Andres and Kristina
Patrick Flanagan introduces his band “JAZARI” while giving the Nintendo Wiimote new purpose. Beyond playing games, the wiimote can extend rhythm…
Software versions can sometimes be difficult to understand. And, in my experience, it’s even...
Update: jQuery Plugin HTML5 WG has implemented an input or textarea attribute feature named...
CSS Inline-block is a great CSS property that enables grid-like designs without all the hacks of...
Apple Tablet. Apple iPad. I speculate that the tablet will run off something similar to the...
Apple has certainly shown us the potential of a closed app market. The benefits are clear and...
After going crazy trying to dynamically push objects into an JavaScript array I hit another wall....
I just finished uploading a jQuery plugin called relCopy. It spawned from the need to duplicate form...